WHY DENIM ?

What is it with denim, and why has jeans been in fashion for decades?

Jeans  goes way back to the start in USA with Levi`s. The first pair of jeans was in fact born on the 20 of May 1873. The story was that Levis Strauss Levi received a letter from one of his customers, Jacob Davis, a Reno, Nevada tailor. In his letter, Davis disclosed the unique way he made pants for his customers, through the use of rivets at points of strain to make them last longer. Davis wanted to patent this new idea, but needed a business partner to get the idea off the ground.. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873; and blue jeans were born.

Everyone knows what a classic pair of jeans look like but there maby some things about them you don`t know what is for.apparel-clothing-cord-433476

Like the coin pocket:
also known as the watch pocket, sits inside the right-front pocket. Originally included as protection for pocket watches, this extra pouch has served many purposes.

 

And those rivets that is on every corner og your pockets has a purpose if you did not know it. They’re called rivets and they’re not meant to snap onto anything, even though they really look like they should.

Apparently, rivets were put in place to prevent wear and tear on the corners of pocket seams.

Crocking
The term for when indigo dye unintentionally rubs off onto another fabric or surface. Crocking most commonly happens with raw or dark denim.

Original denim was dyed with dye from plant Indigofera tinctoria. Modern denim is dyed with synthetic indigo.garn

 

 

 

 

 

 

Some more information reagarding denim you might like to know.

Denim Day

Which takes place on 25 April

For the past 19 years, Peace Over Violence has run its Denim Day campaign in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim

Some other facts

Denim is faded to get the soft feeling. Those that is not wahes is called raw or dry denim.

World’s most expensive pair of jeans is worth $1.3 million by Secret Circus

Isko in Turkey, for example, is known for its stretch denim, while Kurabo in Japan is known for its original selvedge dye range and its beautiful green casts.

Denim has it`s own exibithion : 12728624_227355010935443_41042049_a

premierIt started in 2007 and the main goal is to meet the on going demand for a better  industry  and the consumers the constant quest for what’s exclusive and inspiring.

Even  those buttons that is some famous on jeans , they have their own little place in the exhibition.nagler

.They are coming from Europe, Turkey, and Asia weavers, accessories, manufactures among other, and  have workshops on topics like fashion ( of course) , circular economy, products and more.

 

A bit more jeans history:

The workes was those who bought jeans mostly but in then it became widely popular in the 1930s when Hollywood started making cowboy movies in which actors wore jeans.

So in a way the movie industry showed the way for ordinary people to buy jeans. It became popular.

The 1930’s Cowboys often wore jeans in the movies. This made jeans become very popular, This lead to a huge increase in people wanting to purchase jeans.

photo-1524245510371-a10ac6be9ec9_003During the 1940’s fewer jeans were made due to World War 2, but American soldiers did introduce them to the world by wearing them when they were off duty as a casual, comfy item of clothing. After the war, rival companies, like Wrangler and Lee, began to compete with Levi’s for a share of the international market.

In the 1950’s Denim became very popular with young people. It was the symbol of the teenage rebellion in TV programmes and movies. James Dean, in the 1955 film Rebel Without a Cause, was a symbol of this. Some schools in the US went so far as to ban students from wearing denim on the premises!

In the 1960’s and 70’s manufacturers started to make different styles of jeans to match the 60’s fashions which included embroidered jeans, painted jeans, psychedelic jeans etc, these were a huge part of the fashion and culture.

In the 1980’s jeans became a very high fashion clothing. Famous fashion designers like Gucci started making jeans, with their own labels on them. This meant as a very fashionable item of clothing to own. Because high fashion designers everyone who was anyone had to own them. More and more different types and styles of jeans were created, the flares were dropped and in came the super skinny jeans, acid washes and little Denim jackets. Denim really was taking the fashion industry by storm!

We also have Greas from 1978, Danny Zuko and his fellow T-Birds were seldom seen around the halls of Rydell High without their cuffed jeans

What happened in the 1990’s? Although denim is never completely out of style, it certainly goes out of “fashion” from time to time. The 1990’s youth market wasn’t particularly interested in traditional jeans styles, mainly because their parents wore them.

Then what happened during the year 2000 and still is today?

Jeans made a huge come back on the catwalk with big name designers like Chanel, Dior, Chloe and Versace adding them to their summer ’99 collections. Jeans were back in fashion!

For the past 10 years every single brand almost has a denim line. Not just designers like Chanel and Dior, other companies have started out purely for jeans, Diesel, Rock & Republic, 7 For All Mankind, True Religion and even more.

So what about future and trendshttp://www.dreamstime.com/stock-photos-image95868403

 

Summer 2018

The tailored jeans are back , Nina Ricci showed it ot he cat walk and also …

And it has gone dark. With sharp cuts   and details .It is both hig wiast and low waist. But the main thing is that you may find the jeans for you. Not too slim and not too baggy or boyfirend like. Just som suitable for you. When it comes to those realy slim fit jeans  that has those low wasit, because it is in fashion, they are mostly like leggings. And the ones with low waist is flred and with prints.

But there are mandy kinds of jeans, personaly I love ti, so eveyone may find what they like.

A must-have of the spring-summer season 2018 are the jeans that cover the shoes.

Balenciaga, Givenchy and Stella McCartney shows prewashed jeans.

Autumn 2018

Denim: wide leg jeans, snap buttons tearaway pants, jean jacket, faded stonewash, panel and denim on denim. But jens has to share popularity with leather and other textiles.

So many designers like to set heir label  to the fashion of denim for the autumn/winter 2018

it is nearly hard to write about it but thee are some thing to focus on:

Everyone is obsessed with tredding their clothes, so if you get a hole in your jeans, just make it bigger, its trendy. Large puffy sleeves and big shoulders are dominating the market.

But if you og for those hip jeans with wide legs, then make shire the legs are really wide. And those are really fine for those o fus that has soem thing to hide.

Contrasting with the season’s high tech developments, Fall jeanswear goes back to its roots with a celebration of its workwear heritage. Classic silhouettes are heavily laundered and indigo dyes over-washed for a timeworn vintage appeal that brings authenticity to denim looks.As trend for fall 2018 is overall size. There is frm futuristic to 80`s big size.

Spring / summer  2019

It show a mix of light and dark denim together in garments. Bold contrasts with light and dark

Chambrey are washed and whitened and pale blu in fluid silouettes makes it most feminin.

Next year you can make statment with your denim jacket . Having messages and photoes printed on them the media has inspired the fashion of jeans.

 

Just Cavalli show a lot of bi washed jeans and also Burberry has green coloured jeans in their collection for 2019.

But also this summer while attending a luncheon with her Quantico co-actors, Chopra stepped out in one of the most trendiest denim wear ever – ripped jeans with a mini skirt detailing at the front!

And if you were curious about The top 10 most sold jeans brands in the world

1 Levi`s

2 Wrangler

3 Diesel

4 For all mankind jeans-brand

5 True Religion

6 Guess Jeans

7 Calvin jeans

8 Pepe Jeans London

9 Lucky Jeans

10 G-Star jeans

 

To say something more about why jeans are in fashion and also seams to be so for years to come is these different styles in jeans :

1 The first one is regular fit, which is a classic cut of jeans 2018. It fits girls with any type of figure

2 Loose fit a bit baggy

3 Skinny jeans, look like leggings

4 Flare jeans, a bit hippy style

5 Boyfriend jeans wared with snikers are trendy

 

So why this passionate feeling for jeans decades after decades ?

 

Well first is of course that the industry itself let us not forget it.

And mentioned the movie industry influensce  us greatly but it is whe fabric itself and the way we may use it. I think a pair  of jeans  and a white blouse  is never wrong.

Secondly the possbiliity to dress up and down as we makes this garment something that always is a thing we love.

Third: The affection for        jeans has many reasons, you get hem in almost every colour.

Fourth:  the material is comfortable.action-adult-architecture-266046

Fifth:  You can mix and match it with everyting, there are very few things that does not og along with a pair of jeans.

Sixt: They are versitale. and also beacuse you gett hem in shapes for everybody.

A pair of jeans and a tshirt is as they say in Vogue the «marriage material»

Seventh :The endless styles  for washes, outfits and style.

And last but not least: They are longlasting.

And do not forget this : If you like to have your favorite jeans you should not wash then after every wear, if the purpose is to have them look brighter or more worn.

What is the best way to care for your favorite jeans?

If you have a raw jean, the best advice is to go as long as you possibly can without washing for the first time, and in a perfect world that should be four to six months of everyday wear. When you’re ready to wash, turn them inside out, lay them in cold water ,and just leave it there for 45 minutes to an hour. Then just pull them out, spray them off with clean, fresh water, and let them air dry.

There are so many types of denim:

Rigid denim which is just 100% cotton. Stretch denim either containing elastane or lycra.

And there are also so many cuts: skinny, straight, bootcut, flare, capri, boyfriend, carrot fit, bell bottoms…

And when we have all these different styles to choose from it is not strange we know the answer on the question:

Why jeans

Sissel Myksvoll : http://fashionover60women.blog/

 

 

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